Let’s have two groups of debtors, A and B. You know that 0% in group A are going to default, and all of them will pay you everything. But only 50% in group B are going to do that, the rest will default and not pay you anything.
At the end of the day, you need 10% yield, defaults priced in. Terms are lump repayment of principal+interests in one year.
For group A, you are going to simply offer 10% and meet your goal. But if you were to offer that to group B, you would lose half your money. From them, you have to demand 120% of interest to actually end up with your 10% target yield.
There is your 101 to payday loan economics.
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