I’ve been using hyaluronic acid for a while, but I genuinely can’t remember what it does. I think it’s supposed to clear blackheads or something like that, but I think it’s also making my skin dry, and I can’t grasp what else it does.
In: Other
It’s called “plus one marketing”. Our product is basically ok and works, but so do our competitors products. So how do we convince people to buy ours? We add one ingredient that the competitors don’t have and advertise “(our product), now with (new ingredient)”.
This year it’s hyaluronuc acid, a few years ago it was jojoba, next year it could be “activated oxygen”. What do these things do? At a biology level maybe nothing and it really doesn’t matter anyway. They help us sell more of our product.
Latest Answers