I know it has to do with not allowing ad blockers on chrome, but I’ve seen a lot of posts and memes on this recently and honestly don’t know what it even is. What is Web Environment Integrity?
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Web Environment Integrity is a proposed standard by Google. It would allow websites to “evaluate the authenticity” of browsers. Some of the examples they give for why this might be useful is verifying that ad views or social media interactions come from real people instead of bots. Google insists that it won’t affect browser extensions. It does seem like it would have to, though; it’s pretty useless if an “authentic” browser can have a bot extension. Unfortunately, after receiving negative feedback, Google locked down the Github project, which was being used as a discussion forum, and has refused to respond since then.
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