The politicians that tend to win elections usully have the endorsement of the party they are representing.
Even if the voting constituency is completely not paying attention, the party officials will certainly know better and not endorse a turncoat and will not funnel party money their way for the campaign (unless it’s a bona fide change and you historically leaned towards the middle and occasionally voted cross party lines.)
And since money talks, it can be very difficult to just switch parties and win an election without the party endorsement unless you’re an extremely wealthy individual in which case you’re back to the principle of money talks.
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