You almost never see commercials or advertisments for other types of lawyers. I’m sure there are tons of different types and specialities. Why do you only see advertisments for injury lawyers?
In: 16
Personal injury is an area of law that is very applicable to average people, because people get into car accidents, slip and falls, etc. Therefore, personal injury lawyers advertise on billboards and late night television. To go to the other extreme, private equity m&a is not something that has a particularly broad audience. Firms that do private m&a advertise a great deal, but since the typical person is not a hedge fund, they generally do not see these advertisements.
Personal injury is an area of law that is very applicable to average people, because people get into car accidents, slip and falls, etc. Therefore, personal injury lawyers advertise on billboards and late night television. To go to the other extreme, private equity m&a is not something that has a particularly broad audience. Firms that do private m&a advertise a great deal, but since the typical person is not a hedge fund, they generally do not see these advertisements.
Many specialized practice areas within law don’t advertise to the public because they primarily don’t deal with the public. If your area of practice is intellectual property (patent, copyright, trademarks, etc.) you are unlikely to gain a lot of clients by advertising on billboards or on TV. If you do tax law, you are probably working with high net worth individuals, corporations or business entities and gain new clients through referrals, same with mergers and acquisitions, etc. If you do real estate law, people seek you out when they have a real estate transaction – often through referral from a real estate agent, escrow company, etc.
You do see advertising for lawyers who practice family law (divorce, custody, etc.), estate law, immigration, and personal bankruptcy – because like personal injury, their clients are the general public.
Many specialized practice areas within law don’t advertise to the public because they primarily don’t deal with the public. If your area of practice is intellectual property (patent, copyright, trademarks, etc.) you are unlikely to gain a lot of clients by advertising on billboards or on TV. If you do tax law, you are probably working with high net worth individuals, corporations or business entities and gain new clients through referrals, same with mergers and acquisitions, etc. If you do real estate law, people seek you out when they have a real estate transaction – often through referral from a real estate agent, escrow company, etc.
You do see advertising for lawyers who practice family law (divorce, custody, etc.), estate law, immigration, and personal bankruptcy – because like personal injury, their clients are the general public.
In America, legitimate companies have liability insurance. Something as simple as slipping on a floor could cost a lifetime of pain. Threatening to sue often forces a settlement. It’s an easy gig.
In America, legitimate companies have liability insurance. Something as simple as slipping on a floor could cost a lifetime of pain. Threatening to sue often forces a settlement. It’s an easy gig.
Most people in their day to day are either not aware of how many things they could go to court for for a potential big payout, or simply do not bother to do so. But the law is a tricky thing and there’s tons of cases that could be swing in one’s favor, even ridiculous ones, and most companies don’t want to deal with such issues and usually settle out of court if they can’t immediately shut down a claim. So for lawyers, there’s tons of potential work that pays well but they simply have to find the right clients. Most people don’t go to court soas to not have to pay the associated fees, particularly the lawyer’s payment. The usual trick with such cases, is that the lawyer is paid out of the settlement, so to the client it’s often either free or very cheap compared to other cases. They advertise heavily because they want people to be on the lookout for potential claims, and not simply let incidents go by. They want a person’s first thought to be “I’m gonna sue” when something like an accident happens.
Most people in their day to day are either not aware of how many things they could go to court for for a potential big payout, or simply do not bother to do so. But the law is a tricky thing and there’s tons of cases that could be swing in one’s favor, even ridiculous ones, and most companies don’t want to deal with such issues and usually settle out of court if they can’t immediately shut down a claim. So for lawyers, there’s tons of potential work that pays well but they simply have to find the right clients. Most people don’t go to court soas to not have to pay the associated fees, particularly the lawyer’s payment. The usual trick with such cases, is that the lawyer is paid out of the settlement, so to the client it’s often either free or very cheap compared to other cases. They advertise heavily because they want people to be on the lookout for potential claims, and not simply let incidents go by. They want a person’s first thought to be “I’m gonna sue” when something like an accident happens.
Practicing personal injury law is mostly all about negotiating settlements of little car crash cases with insurers.
Contrary to the comment that injury law gives lawyers a big payday, the vast majority of these car crash injury cases are for chump change. So the only way to make money on them is VOLUME.
So you crank through the many little cases, train your staff to handle most of the work, and then ADVERTISE to keep that volume spigot flowing.
Now if you can crank through a huge VOLUME of cases, you might get lucky and really get that rare BIG PAYDAY that they all dream about. But mostly you don’t.
Source: being a lawyer for ambulance chasers and watching “Breaking Bad” (oddly enough, when Saul got his own show he did mostly small time criminal law and not ambulance chasing … go figure)
Practicing personal injury law is mostly all about negotiating settlements of little car crash cases with insurers.
Contrary to the comment that injury law gives lawyers a big payday, the vast majority of these car crash injury cases are for chump change. So the only way to make money on them is VOLUME.
So you crank through the many little cases, train your staff to handle most of the work, and then ADVERTISE to keep that volume spigot flowing.
Now if you can crank through a huge VOLUME of cases, you might get lucky and really get that rare BIG PAYDAY that they all dream about. But mostly you don’t.
Source: being a lawyer for ambulance chasers and watching “Breaking Bad” (oddly enough, when Saul got his own show he did mostly small time criminal law and not ambulance chasing … go figure)
Latest Answers