Normally, a store buys inventory from a manufacturer, takes possession in their store or warehouse, and then sells and/or ships it to customers. Drop shipping is when the retailer takes an order for a good and then has the manufacturer fulfill the order directly to the customer, without the retailer having ever taken possession of the item.
A retailer would be paying wholesale, so while they’re charging their customer $10 they are paying the manufacturer $5 (or maybe $7 to cover the one off shipping vs. shipping a case at a time to a warehouse).
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