Eli5: when actors/models start getting famous and more traction, do they create new social media accounts or continue to use their accounts made before they were famous?

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Eli5: when actors/models start getting famous and more traction, do they create new social media accounts or continue to use their accounts made before they were famous?

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For top, active celebs, Social accounts become another marketing channel and are co-managed by their PR, media relations team or even a full blown social team including content creators. In some cases like Netflix reality show contestants, accounts get setup from scratch. For the rest, even if they continue to use their old accounts they get “cleaned up” to remove anything too private or controversial .