It is being absorbed by your lips.
Cool thing I learned about chapstick/lip balm. You can get addicted to it. I grew up in a place with average humidity, and rarely used chapstick. For college I moved to a much drier climate and started using chapstick regularly, and by regularly, I mean 3-5 times an hour. I was going through a stick a week. After college I moved to a high humidity climate and noticed I still needed chapstick 3-5 times an hour. I had a friend point out that it was unusual and suggested I might be addicted. I laughed off his ridiculous statement and proudly proclaimed I could quit any time I wanted. Sure enough, within 10 minutes I was using again. Decided to quit cold turkey, had super painful chapped lips for 2 weeks before my body decided to start producing its own lip moisture again. And I’ve never touched the stuff since.
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