Eli5 where does the colour go when light bleaches the colour from something

Question

My daughter has a Peppa pig dollhouse and I was looking at it just now, and I can see some of the yellow paint is faded and bleached by the sun. Eli5 where does the colour actually go?

In: 5

Answer 1

The UV light from the sun makes certain colored chemicals turn into slightly different chemicals that don’t have a color.