When you issue stock in an IPO, you have to price out the company and find a value that people will buy the stock at.
So using surveys and financial models you decide that the company is worth a certain amount. Let’s use $500 million as an example.
So you have to divide the company into enough pieces so trading stays liquid. That means minimum you’ll need a few million. But you also want to sell at a price that is easily digestible. Let’s aim for $10-50. For a market cap of $500m, that means 10-50 million shares issued.
When a company is founded the original paperwork describes the stock structure. Normally small companies might have 100 class A shares, but they could just as easily have 100,000,000 class A shares. It’s just a number that a lawyer typed on a document.
As companies grow and change the sare structure changes. The share structure for a single owner managed company is not the share structure you’d like for a 100,000,000 retail chain. So as the company grows the board of directors and lawyers change it by passing bylaws.
> Who/what decides how many stocks make up the entire ownership of Walmart
The Walmart board of directors does by passing corporate bylaws.
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