Eli5: Why are clothing brand sizes different from each other even though they all use the same scale? (i.e. xs-xl)

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If I know that I’m a size L at one clothing store why is it when I go to a different clothing store I’m forced to move to a XXL or M to get a decent fitting option?

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8 Answers

Anonymous 0 Comments

Mostly different markets.
L for US is very different than L for Europe and very different from L for India. If a company makes clothes for a specific country and expands to a different country, they will probably carry over the same measurements, otherwise it would be a logistics nightmare, and it will further confuse the customers.

In time you will learn what fits you from various brands, and how are the sizes relative to what you know.

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