Alcohol in your body causes the release of feel good chemicals from your brain and also dulls the senses which are normally used as tools to determine whether we are projecting the way we prefer to, or other people are projecting the way we prefer them to. The decrease in our ability to judged ourselves or others as acutely as normal paired with the increase in feel-good brain juices flowing leads us to believe that all of our interactions are positive and we desire more of that so we keep going.
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