Basically there’s a huge audience for movies in theaters over the summer, over the holidays, following the big awards shows, and, to a lessor extent, in the fall.
Audiences are least present in the theater in January and February, so good films don’t want to release then. This leaves very bad movies to fill the gap.
All of this is kind of changing post-pandemic/post-streaming, but this was historically why this was the case.
Latest Answers