For example, clothing and cars are typically heavily branded. They typically have prominent displays of brands and consumers tend to have a high degree of brand awareness/loyalty for these items.
Other items, like houses and fresh produce, arent heavily branded. They dont prominently display their brands and consumers generally dont show much brand loyalty, or are even aware of what company built their house or grew their vegetables.
Why is this? What characteristics make a product susceptible to branding?
In: 0
In houses it’s used to obscure the branding in the first place. I live in a Toll Brothers house (I know this because the lazy bastards buy staircases already assembled which have markings on them) as do thousands of other people.
They only make about a dozen different houses, picked from a catalog (I’m not making this up) and have made hundreds, and they’d rather I not know there are 20 carbon copies of my house near me. I’m supposed to feel unique.
In fact, my house, built in 2003 is identical to the house my friend grew up in built in 1986.
Latest Answers