People, in this case women, like to hide how much they weigh. An inch reading like what you find on pants measurements would expose how large a woman is through numerical value and makes it harder to lie to yourself about how heavy you are.
Dress sizes are somewhat innocuous on purpose, sometimes you’ll fit into a four, sometimes a 6, so that your brain can hide from your eyes. It’s ultimately baby stuff that allow people to live in a fantasy world.
Fudgeability factor. The clothing makers figure no woman wants to know what her measurements are. Kinda like a doctor diagnosing someone with pre-diabetes and metabolic syndrome. No practical, useful and factual ‘you have diabetes and you are fat.’ They fudge around with language so they don’t get screamed at by people with unstable blood sugar issues.
It is an American Marketing and Sales tactic.
they use pseudo psychology to confuse people on what to think about what they buy. If one retailer has a woman at a size 11, and the same item at another store is a size 6 – she is going to buy the Size 6 (they think). And when they prove that, they can then jack up the price on the size 6 item and get more money.
It is pretty egregious but it unfortunately works. Look at the Facebook psychological experiments in 2012 for reference.
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