eli5 why can advertising be showed even though the product or service excludes your area?
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There comes a point where it’s effective to run national ad buys even if not in every market. If a fast food chain in 3/4 of country wants to run an ad during the Super Bowl or NCAA tournament, it’s their money to spend, even if 1/4 of viewers aren’t in their markets. But it can also help build awareness for future expansion…
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