They don’t. There is no law that says they have to use Ticketmaster.
Ticket Master: “Would you like your salary to be increased so that it’s ten times what you currently make, with absolutely no downsides to you? The only downside is that some other company that you don’t work for and have nothing to do with gets hate from your fans online. But your fans don’t blame you at all.”
Bands: “Yeah, that sounds great. I love increasing my salary without any downsides”
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