Eli5: why do bands have to use Ticketmaster?
In: 8635
Louis CK gave an explanation of the system in use for most entertainment venue’s.
There are two general options. You can get the venue to advertise and obtain ticket sales for you to which they get a cut of OR you can just rent the venue and do all the advertising and ticket sales yourself.
If he uses the venue/ticketmaster/livenation to get paid what he wants taking the commission into it he needs to charge say $100 a ticket. To get paid more than that, paying his own staff to handle the event out of the revenue, he only needs to charge say $50. If you are confident in your abilities to draw the sales and have the staff to do it than doing it yourself makes way more sense. Or say if you want things to be “easy” and will just increase the ticket price to offset the commission you get the venue to do it.
Similarly he sells his standups and other projects on his website for much less than what itunes or amazon would.
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