Eli5: why do bands have to use Ticketmaster?
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Is that a US thing? Never heard of this
Louis CK gave an explanation of the system in use for most entertainment venue’s.
There are two general options. You can get the venue to advertise and obtain ticket sales for you to which they get a cut of OR you can just rent the venue and do all the advertising and ticket sales yourself.
If he uses the venue/ticketmaster/livenation to get paid what he wants taking the commission into it he needs to charge say $100 a ticket. To get paid more than that, paying his own staff to handle the event out of the revenue, he only needs to charge say $50. If you are confident in your abilities to draw the sales and have the staff to do it than doing it yourself makes way more sense. Or say if you want things to be “easy” and will just increase the ticket price to offset the commission you get the venue to do it.
Similarly he sells his standups and other projects on his website for much less than what itunes or amazon would.
Ticketmaster did the same thing that prescription glasses did to eyeglasses. Own the whole line from beginning to end and raise the price. Create your own fucking market. I hate all of it.
The last concert I went to was at a college auditorium and Ticketmaster was their official partner. We actually waited until arriving and bought great seats without have to pay a 50% premium to Ticketmaster.
The break will probably have to come from venues.
You can often still buy tickets for the event from the venue at normal rates. Always check venue website first
They don’t. There is no law that says they have to use Ticketmaster.
Ticket Master: “Would you like your salary to be increased so that it’s ten times what you currently make, with absolutely no downsides to you? The only downside is that some other company that you don’t work for and have nothing to do with gets hate from your fans online. But your fans don’t blame you at all.”
Bands: “Yeah, that sounds great. I love increasing my salary without any downsides”
Fans will pay a shit load so why not abuse that fact?
Free money since they are a monopolistic organization.
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