When I go to choose a font for documents I create, I’m looking for something legible, but unique. Upon reading through the different styles, I see that so many have different names but look practically identical.
Why is that?
In: 3
Often, when a company creates a font, they will want to charge licensing fees to publishers/designers/etc. who want to use the font. One obvious way of using an attractive font without having to pay a license fee is to just make your own imitation of it.
That’s one reason, anyway.
Another reason is that companies will often create new fonts to be “a lot like [insert name of other font here] but [insert a notable difference here]. For example, someone might want to make a font “nearly identical to Arial but with a lowercase `a` that’s more circular”.
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