Why do so many stores have their own credit cards? What’s the benefit for the retailer?
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There’s another piece to this, and it ties to why stores have rewards programs. Stores want data. They want to know about what products are bought the most with each other, in what markets, by what demographics, etc. If you just have receipt information, that can give you some of that trend. But, by linking it to customer demographics, either by having access to the credit card information or the rewards program, they can get far more granular details. This helps them determine what markets to run certain products in, where to stage certain things, what goes in as impulse buys at the register, etc.
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