ELI5- why do retail stores want you to sign up for their credit cards?

Question

Why do so many stores have their own credit cards? What’s the benefit for the retailer?

In: 4

Answer 1

I worked for one of the few companies that issued their own card (the parent company of Kay Jewelers and Jared and 10 other brands. Not sure if they still run it in house). Not only did we profit in interest and late charges we were also able to offer special terms like 18 months interest free. It also seemed like many customers thought of it as a way to keep their “main” credit card open while putting jewelry on their jewelry credit card