Why do so many stores have their own credit cards? What’s the benefit for the retailer?
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There are a lot of companies that putatively make a certain product, or sell a certain service, but make more money of their financing arms than their “core” business.
For example, General Motors is a car company, but GMAC, their finance arm makes a better profit. [Seven times a much. ](https://thedailyrecord.com/2004/03/23/general-motors-earns-seven-times-more-from-finance-than-cars/)
If you sign up for a credit card, it’s good for the overall bottom line.
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