I mean music like that “oh no” song, bassboosted pitched-down songs or high pitched songs?
In: 55
The goal of short-form content is to get you to watch long enough that it counts as a view for the algorithm so they get recommended again. Short-form content will use any method at all that even comes close to upping that rate. At 10-20 seconds, you need to massively optimize time, and you can’t really use any normal techniques you’d see on youtube or TV.
That’s why you get:
* Obnoxiously prominent short and jumpy subtitles (Activate instinct to read, keep attention there as long as possible)
* Slight (0.5-1 second) pause or irrelevant information at the start (Pads the video and gives people a moment to orient)
* Loud, popular songs (People like them)
* High/low boosted or sped-up songs (People like them)
* Songs with well-known anticipatory drops or themes (Gotta wait for the drop…)
* Shorts with multiple videos on screen, game + video, picture in picture, etc. (Keeps attention just a bit longer, might get trapped in watching something satisfying)
* Massive over-editing (Keep re-orienting attention)
* Memes, trending sounds, music, etc. (People like them)
Effectively, you’re trying to hack the brain to keep watching just a little bit longer. Objectively, it works, but the output is effectively sensory sludge. It’s the video equivalent of making you fiddle with a brightly colored toy for a few seconds. If you want people to buy the toy, you need to actually make a good toy, but if all you want is people to pick it up, you don’t care, you just put as many things on it so that it looks interesting enough for people to stay.
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