eli5: why do some companies make ads about their free apps to market them?
In: Other
User numbers are key. Most/many start-ups don’t expect to make money from their product. They aim to grow the user base and then sell it or get major investment. I know this because I made an app that went ballistic in it’s field, but didn’t know what the ‘sell when big’ strategy and someone else ended up copying it and did it right. Shame that really.
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