It depends on the streaming service. YouTube does a pretty good job at this, for example.
The streaming service your using may not think that this is important and so they didn’t put the work in to implement it.
When it comes to software development you’re always trading off time to make the “thing” vs. the value the “thing” brings to the company. In this case for some streaming services, the “thing” that is bookmarking isn’t perceived to be worth the time relative to the money it would bring in from subscriptions or ads, etc..
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