Dynamic pricing. Cheap in advance getting more expensive as the departure approaches. And vary between depending upon what seats they have left e.g. you pay for luggage et al.
This method was pioneered by Easy Jet in the UK decades ago. Now all travel tickets follow this pricing model. Book early. cheap price. Not refundable.
This reversed the previous, somewhat silly, method of cheaper as departure approached. Companies prefer to have your money now.
The closer the time to departure gets more expensive because you are paying more because you MUST get that flight/train. Also factor in business paying for the ticket where cost doesn’t matter.
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