The simplest answer is: The materials are just better at absorbing some wavelengths and reflecting others. For a simplified, layman’s way of thinking about it, it’s not too much different than how a filter with different sized holes can let some particles through and not others.
In reality though it’s quantum mechanics and complicated material science. Sometimes it is like a filter, with certain wavelengths fitting through and some not, sometimes it’s electron shells absorbing and re-emitting light, and a whole bunch of other weird reasons that also change depending on if you’re talking about dielectric vs. non-dielectric materials. Cool stuff if you’re into it (I used to work as a 3D graphics programmer and did a fair amount of work in physically based light transport and loved learning about it), but far beyond ELI5.
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