What difference does it make to them? Why are apps pushed so aggressively when they have to maintain the desktop site anyway?
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Mobile sites are hard to design for to begin with. It’s janky, very limiting, and cool features that are actually helpful like bottom sheets/drawers and overlays are hella janky on a mobile website. They push for an app download because the experience is much better, and gives you easier navigation/tabs. You are less likely to get frustrated from an app that they have control over vs a mobile web experience where they have limited control over.
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