What difference does it make to them? Why are apps pushed so aggressively when they have to maintain the desktop site anyway?
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I have worked for companies that do this, and there were no ads involved – so many of the comments here are about ads but many apps/sites do not have ads because they want you to actually buy something, subscribe, etc or otherwise use the product on a regular basis.
The main reason is that it’s really obvious in data that app users engage more, use the product more, and monetize better. You can do randomized experiments with aggressive app-promotion tactics and find that converting web users into app users increases all kinds of metrics.
The underlying reasons for this are some combination of apps being easier to use than mobile web sites, push notifications, and ease of access once installed.
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