What difference does it make to them? Why are apps pushed so aggressively when they have to maintain the desktop site anyway?
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Users are getting more savvy with internet privacy. Many run ad-blockers and/or VPNs to block adverts and obfuscate their location, as well as limit the tracking cookies that the website can use – there are some browsers that are building some of that in.
An App can track you much more intimately, serve you ads with no real way to block them, and do lots more snooping on your phone by requesting things like media storage access, while also making it harder to escape that ecosystem just by switching tab. One user-experience benefit is that the app can download things like new stories in the background to provide a more seamless experience with intermittent connectivity.
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