Eli5: Why do websites want you to download their app?

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What difference does it make to them? Why are apps pushed so aggressively when they have to maintain the desktop site anyway?

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10 Answers

Anonymous 0 Comments

Tracking is much easier and more invasive with an app. You can’t block ads in an app. You are less likely to click off and go to a different site when you’re in an app vs. a browser.

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