What difference does it make to them? Why are apps pushed so aggressively when they have to maintain the desktop site anyway?
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The company can collect more information from your device if you use their app than if you use their mobile website.
They can send you notifications with the app to keep your attention and keep you coming back more frequently.
A well designed app can offer a better user experience than a mobile website which may make it more enjoyable for you to use that company.
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