Is it because colours fade? Would you really see two identical cars in a sales yard and the blue one is a grand cheaper than the white one next to it?
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Dirt and rain spots show up less clearly on white cars than black or other dark colored cars, so they require less washing to look nice. This is probably a contributor, but there could also just be average preferences at work.
You see a lot of black Rolls Royces and other rich people cars because they just pay someone to wash it daily and/or whenever it’s needed, so they always look clean and sharp.
I’d imagine the same reason you don’t paint your walls a crazy color and have red shag carpets when you go to sell you house – it’s neutral and appeals to the widest market.
Safety, [most US cars are white](https://www.edmunds.com/most-popular-car-colors/), company cars even more so. White is the most visible day and night color, your car will be seen even in total darkness with total electrical failure and this can make be the difference between life or death in certain situations liek the 18 wheeler spotting and avoiding you. Red is the highest daytime visibility color and it acts on cops like the red flag at the corrida, hence more tickets.
Do you have a reference for white cars having higher resale?
Check out this link https://www.chase.com/personal/auto/education/selling/best-color-for-car-resale#:~:text=The%20top%20five%20car%20colors%20with%20the%20best%20resale%20value&text=Red%20(20.6%25%20value%20lost%20over,value%20lost%20over%20three%20years)
White is not the highest resale value, it is actually yellow, followed by orange, red, white, then blue.
Given that Tesla and now other brands have joined the bandwagon of white is the free color so most will be white, and also cost $1000 less than the extra cost colors.
Initially I would have guessed they would be lower since they are so common.
I find white vehicles so boring.
But I so suppose it’s because it’s kind of a least common denominator thing where white paint isn’t offensive to anyone. If it’s red or yellow it’s going to turn off X number of buyers I think.
The exact opposite is true. Every car company has 3 or 4 basic Colors to choose from when you buy a vehicle brand new. Then they have other, more expensive ones. Then they have limited time ones, an example being that weird baby blue thing that dodge rams had that now add 3-5 thousand in value.
Which vehicles are often purchased by car rental places and usually cheaper when being re sold
White is the most common color of car, by a good margin. They account for nearly 25% of cars on the road. Personally, I would never own one. Mine have been black, black, silver, black, and world rally blue. Here’s a link to some stats if you are curious.
https://www.google.com/search?q=most+popular+car+color&oq=most+popular+car+color&gs_lcrp=EgZjaHJvbWUyBggAEEUYOdIBCDczMzVqMGo3qAIAsAIA&sourceid=chrome&ie=UTF-8
My personal experience, Toyota Sienna minivans in white always have excessive rock chips on the hood paint. But it is unique to white models.
I’ve also heard people turn away from a white car because they assumed it was a work or company car.
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