Eli5: why do white cars have a higher resale value?

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Is it because colours fade? Would you really see two identical cars in a sales yard and the blue one is a grand cheaper than the white one next to it?

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Anonymous 0 Comments

White cars are easy to sell to a business because it’s easy to put your brand on white with a decal or magnet. Any other color is pretty hard to like up with your brand. That’s blue, but not our blue.

When I put my white car up for sale, it took two hours for a local window company to come buy it off me.

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