Is it because colours fade? Would you really see two identical cars in a sales yard and the blue one is a grand cheaper than the white one next to it?
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White cars are easy to sell to a business because it’s easy to put your brand on white with a decal or magnet. Any other color is pretty hard to like up with your brand. That’s blue, but not our blue.
When I put my white car up for sale, it took two hours for a local window company to come buy it off me.
Anecdotally, I find that white lasts the longest with average paint care and is the easiest to keep looking clean. Dark colors absorb more light, show more dirt, and begin fading faster unless you take good care to wax it often. On top of that, it’s a fairly ‘neutral’ color so it may have a bigger market of buyers in general.
You’d probably never IRL see two comps side by side in different colors, but if you did, no they would probably be the same price unless one color was an additional charge new.
If they priced them to the exact NADA or KBB calculations they would be priced according to the average sale prices of those colors.
Also I’m unsure that’s true of white cars, yellow cars usually sell for the most, white cars probably sell faster and turn a better profit by sitting less.
White paint is tinted with titanium typically, contributing to a harder finish. It also doesn’t fade or show dirt as much as many other colors. So white cars might look better with the same wear
I recently found out that white cars have the best visibility, that might have something to do with it. I only found this out because I asked why everyone keeps buying these stupid white cars and not something in a nice color. My friend said they were safer.
I don’t know about selling for more but white is easiest to touch up so I’ve heard insurance is lower. Never paid attention really
I really liked have a white car because it hides imperfections and scratches or holograms really well and it doesn’t look filthy after driving in the rain once. currently have 2 black cars and they always look filthy.
White cars are the least likely to have issues with their clear coat flaking off and exposing the paint beneath it to environmental degradation.
It’s the most popular color by far when people are buying new cars. So it’s probably got high resale value because people like white cars
Former detailer here. It’s harder to see surface scratches on lighter color cars, white and silver being best at hiding scratches. I’m guessing white cars not looking as scratched up used probably has something to do with it.
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