A “serving” of a particular product is an entirely arbitrary quantity they set in order to measure the nutritional facts. V8 then refers to the “serving” of vegetables used by the government in the MyPlate dietary recommendations, ~1 cup of raw veg, and says they have ~2.5 servings of veg juiced down into one portion of V8.
It’s language trickery meant to make the product sound super healthy. They could just as easily have set their own “serving” size lower and had 1 serving of vegetables per serving of V8, or 4 to 1, or whatever ratio they want. The FDA has laws that say you can’t be too misleading and a serving size has to correspond to how much a given person would typically consume, but with the right market research you can argue for whatever number you need for your advertising.
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