For some reason, possibly even just random luck, evolution has made it so the surface of the brain is where the “thinking” happens, with the inside of the brain being more about connections between different areas of the brain.
So more wrinkles = more surface area = more of the thinky parts of the brain.
[Further reading](https://www.technologynetworks.com/neuroscience/articles/gray-matter-vs-white-matter-322973)
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