The Enlightenment happened and intelligent people started to value setting your assumptions and racism for evidence and the elimination of bias. It was still an incredibly slow process and it’s still an ongoing one that might not ever end.
Prior to that, people either didn’t care about old bones, saw them as a natural resource or something to loot, had religious anxieties about disturbing the dead, or just made up on the spot what they thought was going on and no one cared enough to contradict them. Literacy and the availability of books wasn’t common and travel was long and dangerous. So if someone wanted to make up stories about some bones they dug up or a burial site they defiled while on an expedition, who could possibly say it wasn’t true? They knew even back then that selling sensationalism was how you sold books, not dry facts.
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