Eli5: Why does tiktok know when I’ve downloaded a new game on my PS5?

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Downloaded Hunt: Showdown, and tiktok immediately started showing me videos of the game. Didn’t speak the name out loud, didn’t text about it to anyone, didn’t google anything about it. Does Sony share info with tiktok, or could it have recognized the soundtrack of the game through my mic or something?

Edit: the phone is never on the wifi where the console is, so it’s not that.

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36 Answers

Anonymous 0 Comments

It’s because TikTok can see your network traffic. Your PS5 connected to the Hunt: Showdown site and TikTok can look at your network’s recent traffic and think “Hey, this guy is into this game. I’ll throw a load of content your way”.

Same reason why when a friend or family member visits and connects to your WiFi and Google’s something, adverts for that start appearing on your phone.

E.g. “my friend had a baby. They brought the baby over. The next day I got adverts for baby products”.

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