Eli5: Why does tiktok know when I’ve downloaded a new game on my PS5?

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Downloaded Hunt: Showdown, and tiktok immediately started showing me videos of the game. Didn’t speak the name out loud, didn’t text about it to anyone, didn’t google anything about it. Does Sony share info with tiktok, or could it have recognized the soundtrack of the game through my mic or something?

Edit: the phone is never on the wifi where the console is, so it’s not that.

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36 Answers

Anonymous 0 Comments

Internet traffic is tracked by more than just your browser history. Anonymous traffic data (anonymous in that your personal name and certain other pieces of PII such as DoB aren’t included) is tracked based on your mobile device/gone router’s public IP address. This information is getting shared by services like Google, Facebook, etc.

Your ISP, and at a smaller level, most “free services” you use, track your data in this manner and thus advertisers buy this data to target consumers based on what kind of content they consume. It doesn’t matter if you’re using incognito mode in a browser, clearing cookies, etc. Your traffic is tracked and logged by the service providers and results in things like you described, where one service is seemingly aware of your purchase history and advertises the very products you’ve recently purchased.

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