There’s a cultural element to it – healthy food is less often ‘aspirational’. There are very few children who grow up wanting to ‘eat their veggies’, and many more who think of adulthood as a non-stop parade of pizza and burgers.
I know that when I personally started making my own money, I would go and buy energy drinks and cookie dough to eat straight out of the package, not healthy things, because I could have healthy things whenever I wanted at home. Raising people to believe that unhealthy food is a ‘rare treat’ can mess them up when they gain the ability to make their own food choices, and can pretty easily and cheaply ‘treat’ themselves all the time.
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