It is, but your taste buds have been conditioned to enjoy cheap, processed foods.
Once you cut fast food/overly processed foods from your diet and you give your taste buds time to adapt you’ll start to enjoy the taste of real food and you’ll be able to pick up on the subtle flavors. Processed foods will then start to taste weird (overly salty, “chemically”) because they will overstimulate your taste buds.
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