Is it really that valuable? How much are these companies shelling out to purchase said data from other companies?
And what data are they typically selling/buying?
I’m a fairly boring person. I just can’t wrap my head around some company wanting to pay for information about who I am, what I like, etc.
Curious if anyone can share more information on this business model/practice.
In: Economics
Say you go on Amazon for example and buy a few bean bag chairs. With that data, a company might start giving you ads for maybe room decor, or other furniture for your house. Maybe you buy a dog bed, they now know you would be someone to buy dog treats, or dog toys, or something like that. With the info, that can show you things your more likely to buy, causing you to be more likely to spend money
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