Is it really that valuable? How much are these companies shelling out to purchase said data from other companies?
And what data are they typically selling/buying?
I’m a fairly boring person. I just can’t wrap my head around some company wanting to pay for information about who I am, what I like, etc.
Curious if anyone can share more information on this business model/practice.
In: Economics
Typically, companies will purchase data in order to market their products or services to purchased lists of people. They will buy your name, phone number, email address, mailing address, occupation, and demographic information to learn more about what services or products you might purchase and then they send you targeted ads via email, phone, etc. Buying purchased contact lists and sending unsolicited emails to them is technically illegal, but there are some loopholes companies use to tip toe the line of legality.
Companies will acquire contacts and then sell them to other companies. These contacts can be acquired legally by a company, like when you purchase a product and willfully provide your info, or illegally like when they’re “scraped” from the internet using a program. Companies will pay anywhere from a few cents to a dollar or two per contact.
Edit: additional info
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