eli5 Why is 100percent juice like 10x cheap than fruit?

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My reasoning is it should be more costly as they are doing extra work juicing it
It’s not scale Walmart can but fruit at scale and sell cheap

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8 Answers

Anonymous 0 Comments

An amazingly small portion of the price you pay for groceries is made up of the ingredients. It’s mostly made up of processing costs, transportation costs, marketing and advertising costs, various “running a business” costs like electricity, insurance, corporate aircraft to take the extremely generously paid assembly line workers on vacations around the world, stuff like that.

Fresh fruit is hard to transport. It bruises, it has a short shelf life as it ripens, and on and on and on. Lots of stuff can go wrong with it.

Juice can be poured into a refrigerated tank car and shipped with much less spoilage and cost. It gets even cheaper if you concentrate it near the production point and then reconstitute it at (or at least closer to) the point of sale. It takes some effort and equipment to concentrate it, but you reconstitute it by adding water and stirring. But water is cheap where it is, and expensive to ship, so in the end it costs less to do it that way than to ship juice.

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