It’s a shiny, pretty metal which doesn’t corrode. That makes it good for making jewelry. It’s also a good conductor, and that, combined with its immunity to corrosion makes it useful in electronics.
But the main reason it’s valuable is beacuse of *convention*. For a very, very long time, gold quite literally *was* money, so, when we’re in times when our current fiat currency is looking shaky, people start hedging back to gold. If you time your purchase right, you can exploit this tendency to buy gold when it’s cheap and sell it when it’s dear, and make a lot of money.
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