For example, I just renewed by subscription to Crave, which is basically the Canadian HBO Max. I could buy it for $20 a month or $200 for the year. I did the year, saving myself about $40. Why do services do this?
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Because it only costs them $5 a month to provide the service, and their analysts tell them not everyone who subscribes month-to-month stays for the whole year. They’d rather make a guaranteed $140, than take the risk that you’ll unsubscribe after 3 months and only net them $45.
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