A company isn’t judge by its own profit but the profit of other companies in similar businesses.
Year 2010
Company A made a million dollars
Company B made a million dollars
Year 2011
Company A made a million dollars
Company B made two million dollars.
The argument here that shareholders(investors in company) would make it’s that company A had a LOSS of a million dollars because company B managed to make a million where they somehow couldn’t.
In a private company this isn’t as big a deal as they don’t answer to shareholders, but they would still have to deal with the fact that they lost extra profit in some area.
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