Yes, cost. Imagine that you created a cool movie. Netflix approaches you and offers $100 million for the rights to show it. Maybe you can negotiate them to $80m for just the USA, and then sell the rights to 10 other countries to other services for $5M each. Plus you negotiate those rights to be limited to 1 year, so next year maybe you can make some more money.
Countries and limited time are negotiating chips between the copyright owners and the streaming services.
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